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Tag Archives: direct mail
To FAX or Not to FAX, that is ALWAYS my Question….
I have a love/hate relationship with fax blasts. Sometimes they work, sometimes they don’t. Sometimes you get amazing response rates…sometimes you get tons of phone calls from angry fax recipients asking to be taken off your fax list. Yep…I’ve sent … Continue reading
Have some FUN with your Customer: The Cutest Pet
Customers are people too, not just mysterious entities that exchange one of your products for cash. People love to interact!! Well, o.k…most people. A quick sale is great, but what about tomorrow, and the next day? Next month? Next year? … Continue reading
The Silhouette: A Design Element
Here’s a design element favorite of mine: the silhouette vector image. Easy to do and visually impactful, says a lot without any detail or specifics, makes a bold statement yet is very low key…I love it. I used it below … Continue reading
Branding: Consider EVERY Consumer Touch Point
I was heading up a major re-branding project just a few short years ago…it was daunting, to say the least. Not only was there a completely new product I had to learn (and not an easy product at that) but … Continue reading
Trade Show Basics: The Direct Mailer Survey plus Incentive
The busiest part of our trade show season is OVER!!! Is it just me, or does anyone else feel a little empty, tired, and sad over their trade show budgets being depleted so fast???!! All joking aside, trade shows are … Continue reading
Posted in Inspire Design, Marketing Strategy: Success and Failure
Tagged branding, customer response, design, design advice, direct mail, exhibiting, heather sabyan, heather sabyan creative, lead generation, marketing, marketing strategy, print marketing, promotional mailers, trade shows
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Creative Design: A Note to Remember
Well now that the holidays have come and gone, I suppose it’s back to the swing of things!! Feels good to be blogging again 🙂 I was browsing thru my online portfolio and I came across this mailer I did … Continue reading
Marketing Strategy Basics: Envelope Enticement
Enticing people to take notice of what they just received in the mail is a very basic “marketing 101” tactic, in my opinion. Yet, I don’t really see a lot of enticing envelopes…..hmmm. I really believe that a cool graphic … Continue reading
Lead the Horse to Water: Using Print to Increase Web Traffic
So here’s a little something I did a few years back…I used my love of direct mail to help increase website traffic for my company! I thought this was clever, but I’m sure it’s been done before (everything’s been done … Continue reading
Fun with Fonts
I love love love using cool and interesting fonts. Fonts can really make your piece, so I definitely encourage seeking out that perfect text or headline. The fonts that come with the Adobe Suite are good, but I almost always … Continue reading
Posted in Inspire Design
Tagged design, design advice, direct mail, fonts, heather sabyan, heather sabyan creative, promotional mailers
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