Tag Archives: direct mail

In a Sea of White, Be Bright RED.

Posted on July 20, 2010 by Heather Sabyan

If you’re in marketing, you’ve probably read numerous articles about direct mail and how to increase your response rates, i.e. getting someone to actually open the mail and read it. Well, I decided to put something I read to the … Continue reading →

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The One & Only Referral Program

Posted on July 16, 2010 by Heather Sabyan

Looking to increase attendance? Revenue? Awareness? Registrations? Word-of-mouth? Sales in general? I’ve found that the classic Referral Program does all of this without costing you or your company an arm and a leg (which is key in an economy like … Continue reading →

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