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Tag Archives: direct mail
The DIY Art Director…and Much More!
Designing for a company that can’t swing the ever-inflating agency costs?? D-I-Y!! Become a Do-it-Yourself Art Director…and much more!. One person (you) can hold an untapped river of creativity, and you can literally do every step there is that an … Continue reading
Posted in Inspire Design
Tagged advertising, design, design advice, direct mail, garments, heather sabyan, heather sabyan creative, marketing, passion, print marketing, retail
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Branding = Signature Color
My first rule on a successful branding? Establish your signature color….then promote the hell out of it. When you think about it, we do it everyday all day long in our personal lives: decorating our homes (inside & outside), weddings … Continue reading
The BIG Headline
With direct mail, you’ve got like, what…3 seconds?…before the viewer decides to recycle your little piece of artwork without ever reading it?? Yeah, something like that. Because I know there was a graphic designer behind those direct mail pieces, I … Continue reading
Is 9 the Magic Number?
I read in a marketing book that you, as a marketer, have to hit your audience 9 different times with your message to get results. I’ve always wondered where they got that number, but who am I to question it. … Continue reading
Posted in Marketing Strategy: Success and Failure
Tagged customer response, design, design advice, digital advertising, direct mail, exhibiting, heather sabyan, heather sabyan creative, lead generation, marketing, marketing strategy, passion, print marketing, social marketing, social responsibility, trade shows, web marketing
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Do it BETTER for LESS
Those 5 words strategically spoken in that exact order is MUSIC to the boss’s ears. Trust me, there isn’t any company in the world who doesn’t want to re-analyze their daily routine and try and figure out how to DO … Continue reading
Posted in Marketing Strategy: Success and Failure
Tagged conference registration, customer loyalty, customer response, design, design advice, direct mail, exhibiting, heather sabyan, heather sabyan creative, lead generation, marketing, marketing strategy, passion, printing techniques, trade shows
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Marketing Must-Have: the Source Code
My biggest goal as a marketing professional? Tracking results. Super important when it comes to those big sales meetings, or company-wide update meetings with the top echelon of decision makers. You know, those all-important get-togethers where the Directors of the … Continue reading
My Inspiration? A Magazine Cover
My biggest fear is that when I’m creating a new concept for a direct mail piece, or a multi-page brochure, or a poster (or anything really), my designs ALL LOOK THE SAME. There it is, my biggest fear. My worst … Continue reading
Is That Drop Shadow PINK?
Yes, yes it is. We all know the drop shadow option in InDesign. I love it, I use it, I can’t live without it. I think that drop shadows kind of have a bad rap…. I’ve actually had other designers … Continue reading
Posted in Inspire Design
Tagged design, design advice, direct mail, heather sabyan, heather sabyan creative, marketing
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Problem/Solution: A Practical Marketing Tactic
You have an amazing product to sell….so does the other guy. You’ve got a huge marketing budget….they do too. Your product offers amazing benefits….well yeah, their product has the same list of benefits. Marketing 101 tells me to focus on … Continue reading
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