Tag Archives: social marketing

Branding: Consider EVERY Consumer Touch Point

Posted on May 10, 2011 by Heather Sabyan

I was heading up a major re-branding project just a few short years ago…it was daunting, to say the least. Not only was there a completely new product I had to learn (and not an easy product at that) but … Continue reading →

Posted in Marketing Strategy: Success and Failure, PR: The Art of Positive Communication | Tagged , , , , , , , , , | Leave a comment

Increasing Web Traffic: Tips from the Trenches

Posted on October 13, 2010 by Heather Sabyan

Here’s  a topic I love to discuss….how to increase web traffic. I suppose there’s a million things you could do to achieve this, but it’s tricky, REAL tricky. How do you know where the lead source came from? How can … Continue reading →

Posted in Marketing Strategy: Success and Failure | Tagged , , , , , , | Leave a comment

Is 9 the Magic Number?

Posted on August 4, 2010 by Heather Sabyan

I read in a marketing book that you, as a marketer, have to hit your audience 9 different times with your message to get results. I’ve always wondered where they got that number, but who am I to question it. … Continue reading →

Posted in Marketing Strategy: Success and Failure | Tagged , , , , , , , , , , , , , , , , | Leave a comment