Tag Archives: retail

A Color Wheel vs. Technical Science

Posted on November 30, 2010 by Heather Sabyan

If I had a nickel for every sell sheet I’ve made in my day….I wouldn’t be working, I’d be in Tahiti….living there…in my huge 12 bedroom mansion….permanently retired….cuz you know, I’ve made THAT many sell sheets 🙂 Because I made … Continue reading →

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A Color Story

Posted on November 2, 2010 by Heather Sabyan

Here’s one thing I love to do when designing a marketing campaign….merchandise it with color. It’s a little habit I formed during all my years in retail. I have fond memories of merchandising a display window with the new spring … Continue reading →

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The DIY Art Director…and Much More!

Posted on August 18, 2010 by Heather Sabyan

Designing for a company that can’t swing the ever-inflating agency costs?? D-I-Y!! Become a Do-it-Yourself Art Director…and much more!. One person (you) can hold an untapped river of creativity, and you can literally do every step there is that an … Continue reading →

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Relevant Texture

Posted on July 21, 2010 by Heather Sabyan

I love love love using things out-of-the-ordinary as design elements. One simple idea can truly spark the inspiration you need to create an entire concept (or three!) for your client to choose from. Writers get writer’s block, graphic designers get… … Continue reading →

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