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Tag Archives: metallic pantones
Happy Holiday Card Design!
It’s almost that time of year….time to design that custom corporate holiday card and matching envelope! This is always on my list of most favorite projects. Creating concepts, investigating paper options, picking out envelopes, using metallic pantones….it’s all so much … Continue reading →
Posted in Inspire Design, PR: The Art of Positive Communication
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Tagged Adobe Illustrator, branding, custom holiday cards, customer response, design, design advice, heather sabyan, heather sabyan creative, holiday card, holiday card design, marketing, metallic pantones, printing techniques
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A Color Story
Here’s one thing I love to do when designing a marketing campaign….merchandise it with color. It’s a little habit I formed during all my years in retail. I have fond memories of merchandising a display window with the new spring … Continue reading →
Posted in Inspire Design
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Tagged branding, brochure, customer response, design, design advice, direct mail, email, heather sabyan, heather sabyan creative, marketing, metallic pantones, print marketing, promotional mailers, retail
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Cover Me
The hardest part of designing a brochure??? Designing the cover. Sometimes I’ll layout every other page and leave the cover for last….sometimes I’ll spend days staring at my blank InDesign canvas praying for a creative epiphany. So what makes a … Continue reading →
Make Your Sales Folder a Piece of Art
When I get a marketing project, I go all in….whether it’s a magazine ad, direct mailer, trade show lead card, or a sales folder. I always start out with “how can I make this the most AMAZING sales folder I … Continue reading →
You Had Me at Metallic
Metallic pantones have me mezmerized. Every chance I get, I use them. When it’s budget time, I make sure to add some extra padding for that unexpected very special project that allows me to create with metallic pantones. They’re beautiful, … Continue reading →
Posted in Inspire Design
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Tagged brochure, design, design advice, direct mail, heather sabyan, heather sabyan creative, marketing, metallic pantones, printing techniques
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